Joey Daniel

Portfolio
    A graphic designer based in Singapore. I’m looking to create for brands, campaigns, and causes that matter.
    [2025]

    Bio
    Experimental

    Instagram
    gd.radio
    gd.joeydaniel@gmail.com


    Plugs:
    ...


    Works: Queue Rate! | Petto | Kazuto Singapore Fan Meet | Pet Space Singapore | DNMC Studio Opening | Aunty Gerry

    Queue Rate!

    [2025]

    Conceptual work exploring the brand identity and motion graphics of Queue Rate!, a YouTube review show that tackles everything with a queue, whether it's cult-favorite food spots or weekend workshops, to answer the ultimate question: is it worth the wait?
    Art Direction
    Motion Graphics
    [Brief]
    We were tasked with designing a bold, energetic visual identity for a show that thrives on variety. The brand needed to be instantly recognisable yet flexible enough to adapt to different episode themes and formats. It also had to appeal to a digital audience hungry for quick, engaging content with personality.

    [Solution]
    Taking cues from nostalgic Y2K-era shows, the identity balances retro charm with modern clarity. We built a motion system centred around dynamic title screens and adaptable visual elements that could shift based on the subject matter of each episode. Resulting in a vibrant, modular design that works across thumbnails, transitions, and social promos.