Joey Daniel

Portfolio
    A graphic designer based in Singapore. I’m looking to create for brands, campaigns, and causes that matter.
    [2025]

    Bio
    Experimental

    Instagram
    gd.radio
    gd.joeydaniel@gmail.com


    Plugs:
    ...


    Works: Queue Rate! | Petto | Kazuto Singapore Fan Meet | Pet Space Singapore | DNMC Studio Opening | Aunty Gerry

    Petto

    [2025]

    Branding for Petto, an adorable pet photography studio.
    Brand Design
    Content Design     Collaborators:
    DANAMIC
    [Brief]
    With the visual direction already in place, our task was to craft a cohesive brand identity that would integrate seamlessly into Petto’s world. The identity needed to feel playful yet grounded, something that reflected the studio’s curated sets and energy.

    [Solution]
    Drawing inspiration from camping culture and classic outdoor graphics, the identity features a playful visual language that feels both nostalgic and fresh. Think scout badges and camping flags, designed to evoke a sense of adventure and companionship.

    The result is a brand system that brings warmth and structure to Petto’s themed backdrops.