Queue Rate!

[2025]

If there’s a queue, Queue Rate! is already there. This YouTube review show dives into everything from iconic food spots to unexpected weekend workshops. I designed a visual identity and motion system that’s both adaptable and subtly referential.

Art Direction
Motion Graphics

Petto

[2025]

Petto is where pets become explorers, each photoshoot a miniature adventure through handcrafted sets and whimsical worlds. With the visual direction already in place, we developed a brand identity system that seamlessly complemented the studio’s creative vision.

Brand Design
Content Design

Kazuto Singapore
Fan Meet

[2025]

The Boyfriend star, Kazuto, held his first-ever fan meet & greet here in Singapore, and he needed an identity that matched his easy charm.

Campaign Design

Pet Space Singapore

[2024]

Pet Space Singapore’s rebrand in 2024 called for a social media refresh that aligned with their new direction while keeping the pets at the forefront.

Content Design

DNMC Studio Opening

[2023]

DANAMIC, a digital marketing agency, unveiled its new studio space with a launch event attended by friends, family, and partners.

Campaign Design

Mid-20ish, queer, mixed. What else do you want to know? HMU

Joey Daniel

Portfolio

Joey Daniel

Portfolio