Joey Daniel

Portfolio
    A graphic designer based in Singapore. I’m looking to create for brands, campaigns, and causes that matter.
    [2025]

    Bio
    Experimental

    Instagram
    gd.radio
    gd.joeydaniel@gmail.com


    Plugs:
    ...


    Works: Queue Rate! | Petto | Kazuto Singapore Fan Meet | Pet Space Singapore | DNMC Studio Opening | Aunty Gerry

    Chingay 2023: Embrace Tomorrow

    [2023]

    Advertisement Design
    Motion Graphics     Collaborators:
    DANAMIC
    Key visual adaptations for Chingay 2023, Singapore’s iconic people’s parade, a vibrant celebration of multiculturalism brought to life through performances, costumes, and floats.

    We were tasked with adapting the key visual, illustrated by art director Sam Lo, into various formats to encourage public engagement across platforms.

    KV animation
    Uploaded onto @chingayparadesg to announce the Chingay 2023 song, Embrace Tomorrow.

    MRT Out-Of-Home Advertisements
    Flatlay of some of the graphics made for platform screen doors and interior panels (the space above the train windows)

    Chingay 2024: Blossom

    [2024]

    Advertisement Design
    Motion Graphics    Collaborators:
    DANAMIC
    We adapted the key visual by Sam Lo once again, this time featuring sunset coloured flowers floating over a wash of blue. The deliverables were similar to those in 2023.

    KV animation
    Uploaded onto @edwintong, the social media of the Deputy Chairman of People’s Association, to announce that the tickets for Chingay 2024 were live.

    MRT Out-Of-Home Advertisements
    Flatlay of some of the graphics made for platform screen doors and interior panels (the space above the train windows)

    Chingay 2025: Joy

    [2025]

    Advertisement DesignCollaborators:
    DANAMIC
    444ashlee
    We adapted the key visual by Sam Lo, this time with a food-themed direction, a visage of a woman accompanied by various local foods, representative of the four major races.

    Brand Guide / Toolkit
    To ensure consistency among Chingay collaterals produced by the various Community Clubs, we were tasked to develop Canva templates and a toolkit, citing the appropriate ways of developing Chingay graphics.

    MRT Out-Of-Home Advertisements
    Flatlay of some of the graphics made for interior panels (the space above the train windows)